{"id":965,"date":"2020-08-23T23:39:57","date_gmt":"2020-08-23T21:39:57","guid":{"rendered":"https:\/\/baer.a4agentur.site\/histoire\/"},"modified":"2022-02-02T13:35:19","modified_gmt":"2022-02-02T12:35:19","slug":"histoire","status":"publish","type":"page","link":"https:\/\/www.baer.ch\/fr\/histoire\/","title":{"rendered":"Histoire"},"content":{"rendered":"\t\t
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Le pur plaisir suisse depuis 100 ans<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00abIl \u00e9tait une fois un ma\u00eetre fromager de Suisse centrale qui eut, un jour, une id\u00e9e extraordinaire.\u00bb C’est avec Edwin Baer que commen\u00e7a, en 1922, la formidable histoire de l’entreprise BAER. Mais lisez par vous-m\u00eame.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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ANN\u00c9E<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1922<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Suite \u00e0 la fermeture d\u2019une laiterie \u00e0 Cham, les paysans des environs perdent du jour au lendemain leur plus gros acheteur de lait. C\u2019est alors qu\u2019Edwin Baer, agriculteur et commer\u00e7ant, d\u00e9cide de fonder \u00e0 K\u00fcssnacht am Rigi, au c\u0153ur de la Suisse, pays des fromages \u00e0 p\u00e2te dure, une fromagerie de sp\u00e9cialit\u00e9s \u00e0 p\u00e2te molle. <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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ANN\u00c9E<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1922<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Les premiers fromages \u00e0 p\u00e2te molle ne tardent pas \u00e0 voir le jour : le Limburger, le Romadur et le Munster. Mais \u00e0 l\u2019\u00e9poque, de nombreux Suisses ont un avis bien tranch\u00e9 sur la question : \u00ab un fromage \u00e0 p\u00e2te molle qui n\u2019a pas de v\u00e9ritable cro\u00fbte n\u2019est pas un vrai fromage. \u00bb C\u2019est pourquoi le succ\u00e8s n\u2019est tout d'abord pas au rendez-vous.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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ANN\u00c9E<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1928<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Au d\u00e9part, le premier Camembert suisse n\u2019est pas tr\u00e8s appr\u00e9ci\u00e9 non plus. M\u00eame si aujourd\u2019hui, il contribue au succ\u00e8s de BAER. C\u2019est aussi avec lui qu\u2019est n\u00e9 le \u00ab Connaisseur \u00bb, qui orne encore aujourd\u2019hui le logo de BAER.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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ANN\u00c9E<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1939<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Pendant la Seconde Guerre mondiale, on peut avoir deux fois plus de fromages \u00e0 p\u00e2te molle que de fromages \u00e0 p\u00e2te dure pour le m\u00eame nombre de tickets de rationnement ; les Suisses d\u00e9couvrent soudainement le plaisir du fromage \u00e0 p\u00e2te molle. \u00c0 cette \u00e9poque, des tonnes de Camembert sont fondues et transform\u00e9es en \u00ab BAER Rahmli \u00bb.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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1955<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Dans les ann\u00e9es 1950, BAER lance une grande campagne et constate une augmentation notable de la consommation de fromages \u00e0 p\u00e2te molle. Le premier spot publicitaire BAER est diffus\u00e9 \u00e0 la t\u00e9l\u00e9vision.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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ANN\u00c9E<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1974<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Fondation de BAER Interfromage SA. Une soci\u00e9t\u00e9 de vente et de distribution de fromages \u00e0 p\u00e2te molle et mi-dure, qui assure des livraisons r\u00e9guli\u00e8res et ponctuelles.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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ANN\u00c9E<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1983<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Stephan Baer succ\u00e8de \u00e0 son p\u00e8re \u00e0 la t\u00eate de BAER AG.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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ANN\u00c9E<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1986<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u00c0 l\u2019\u00e9poque, BAER est d\u00e9j\u00e0 en avance sur son temps et sait reconnaitre tr\u00e8s t\u00f4t les tendances alimentaires. Le produit frais v\u00e9g\u00e9tarien \u00ab Yasoya \u00bb contient le meilleur du soja et de pr\u00e9cieuses prot\u00e9ines de lait.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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ANN\u00c9E<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1990<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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BAER aide les agriculteurs de K\u00fcssnacht \u00e0 se convertir \u00e0 l\u2019agriculture biologique. Le lait des exploitations bio est transform\u00e9 en camembert bio.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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ANN\u00c9E<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1991<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Rappelez-vous l\u2019histoire de Gessler et Guillaume Tell. C\u2019est dans la \u00ab Hohle Gasse \u00bb que Guillaume Tell arm\u00e9 de son arbal\u00e8te aurait tu\u00e9 le bailli tyrannique Hermann Gessler. \u00c0 l\u2019occasion du 700e anniversaire de la Conf\u00e9d\u00e9ration, BAER a cr\u00e9\u00e9 le l\u00e9gendaire fromage \u00e0 p\u00e2te molle Hohle Gasse, toujours tr\u00e8s pris\u00e9 aujourd\u2019hui.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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ANN\u00c9E<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1997<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Le d\u00e9but d\u2019une nouvelle r\u00e9ussite pour BAER : pour la premi\u00e8re fois, des fromages sont imagin\u00e9s pour \u00eatre r\u00f4tis et grill\u00e9s. Aujourd\u2019hui, ce segment conna\u00eet un nouvel essor, notamment en raison de la tendance \u00e0 r\u00e9duire la consommation de viande.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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ANN\u00c9E<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1997<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Inauguration de la boutique BAER. Ce charmant magasin d\u2019usine vend d\u2019excellents fromages \u00e0 prix r\u00e9duit.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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ANN\u00c9E<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2001<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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BAER lance l\u2019exportation de ses produits dans les pays voisins de la Suisse.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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ANN\u00c9E<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2008<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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BAER AG est int\u00e9gr\u00e9 dans le groupe laitier fran\u00e7ais Lactalis. Une entreprise familiale, fond\u00e9e en 1933 par Andr\u00e9 Besnier \u00e0 Laval.<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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ANN\u00c9E<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2019<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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BAER s\u2019approvisionne en lait suisse durable portant le label \u00ab swissmilk green \u00bb. Ce standard de production encourage le bien-\u00eatre animal ainsi que des m\u00e9thodes de production durables et socialement acceptables. <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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ANN\u00c9E<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2022<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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HAPPY BAERSDAY ! Depuis 100 ans, BAER est synonyme de d\u00e9licieux fromages \u00e0 p\u00e2te molle et \u00e0 griller de grande qualit\u00e9. Produits au c\u0153ur de la Suisse \u00e0 partir des ingr\u00e9dients les meilleurs et les plus naturels qui soient. Il faut absolument f\u00eater cela !<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Le pur plaisir suisse depuis 100 ans \u00abIl \u00e9tait une fois un ma\u00eetre fromager de Suisse centrale qui eut, un jour, une id\u00e9e extraordinaire.\u00bb C’est avec Edwin Baer que commen\u00e7a, en 1922, la formidable histoire de l’entreprise BAER. Mais lisez par vous-m\u00eame. ANN\u00c9E 1922 Suite \u00e0 la fermeture d\u2019une laiterie \u00e0 Cham, les paysans des […]<\/p>\n","protected":false},"author":1,"featured_media":732,"parent":0,"menu_order":21,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"acf":[],"yoast_head":"\nHistoire - BAER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.baer.ch\/fr\/histoire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Histoire - BAER\" \/>\n<meta property=\"og:description\" content=\"Le pur plaisir suisse depuis 100 ans \u00abIl \u00e9tait une fois un ma\u00eetre fromager de Suisse centrale qui eut, un jour, une id\u00e9e extraordinaire.\u00bb C’est avec Edwin Baer que commen\u00e7a, en 1922, la formidable histoire de l’entreprise BAER. Mais lisez par vous-m\u00eame. ANN\u00c9E 1922 Suite \u00e0 la fermeture d\u2019une laiterie \u00e0 Cham, les paysans des […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.baer.ch\/fr\/histoire\/\" \/>\n<meta property=\"og:site_name\" content=\"BAER\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-02T12:35:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.baer.ch\/wp-content\/uploads\/2020\/07\/header_geschichte-e1611777739255.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.baer.ch\/fr\/histoire\/\",\"url\":\"https:\/\/www.baer.ch\/fr\/histoire\/\",\"name\":\"Histoire - BAER\",\"isPartOf\":{\"@id\":\"https:\/\/www.baer.ch\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.baer.ch\/fr\/histoire\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.baer.ch\/fr\/histoire\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.baer.ch\/wp-content\/uploads\/2020\/07\/header_geschichte-e1611777739255.png\",\"datePublished\":\"2020-08-23T21:39:57+00:00\",\"dateModified\":\"2022-02-02T12:35:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.baer.ch\/fr\/histoire\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.baer.ch\/fr\/histoire\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.baer.ch\/fr\/histoire\/#primaryimage\",\"url\":\"https:\/\/www.baer.ch\/wp-content\/uploads\/2020\/07\/header_geschichte-e1611777739255.png\",\"contentUrl\":\"https:\/\/www.baer.ch\/wp-content\/uploads\/2020\/07\/header_geschichte-e1611777739255.png\",\"width\":1300,\"height\":550},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.baer.ch\/fr\/histoire\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.baer.ch\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Histoire\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.baer.ch\/fr\/#website\",\"url\":\"https:\/\/www.baer.ch\/fr\/\",\"name\":\"BAER\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.baer.ch\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Histoire - BAER","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.baer.ch\/fr\/histoire\/","og_locale":"fr_FR","og_type":"article","og_title":"Histoire - BAER","og_description":"Le pur plaisir suisse depuis 100 ans \u00abIl \u00e9tait une fois un ma\u00eetre fromager de Suisse centrale qui eut, un jour, une id\u00e9e extraordinaire.\u00bb C’est avec Edwin Baer que commen\u00e7a, en 1922, la formidable histoire de l’entreprise BAER. 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